четверг, 30 января 2014 г.

You're worth it!

 1. Perfume famous brand Chanel, created in 1921 by perfumer Ernest Beaux is being advertised on this picture.

Advertisers use the image of a beautiful woman to attract female attention, because every woman, who saw the picture, wants to look like the girl from advertising. Also the girl looks very happy because she is smiling, it means that she is loved. And in our time, every woman wants to be loved.

2. Slogan. That's what distinguishes advertising from the text, from other commercials in those days. In conventional advertising advertisers used the image of women to attract attention. In such advertisements woman didn't speak, they just sat with a pretty face.

3. Honestly, I rarely watch TV, and even more rarely watch commercials. So I can't say anything about any stereotypes in advertising.

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